917.310.5392 info@viacollective.com




Via Collective is a design firm that creates wayfinding systems for a seamless journey through the built environment. Working with us is a collaborative experience through every phase of your project; developing solutions that focus on the needs of the users, enhancing the brand, and connecting with the architecture.

Our methods are based on proven effective wayfinding principles of user experience, architectural scale and functionality. By auditing existing systems, interviewing users and stakeholders, and testing designs before final implementation, we create systems that are useful, integrated and supportive to the environment and the people that use it.


Our processes are tried and true, but the results and recommendations are as varied and diverse as the project and users.


We begin by gathering all the data around your project. We understand the goals and approach, audit the current systems, listen to the stakeholders, and conduct user-centered research. All of this allows us to gain a deep understanding of the current situation and desired outcomes.


In order for the strategy to meet the project goals and the needs of the end user, we take into account the architecture, branding and usability and integrate these components with the findings of the discovery stage. We then consider industry best practices, technology innovation and our own insights to create a unique strategy for the design solution.


Our designs seamlessly integrate into the architectural environments and always stay on-brand. Before final roll-out, we produce full size physical mock ups or interactive prototypes to test and confirm the approach. To bring them to life, we call on our network of expert graphic designers, industrial designers, UX designers, fabricators, and printers to create the highest quality of work.


We don’t stop working after the project is installed. We make sure you can maintain your program and keep your materials current. A follow up user survey provides data around the success of the new system, verifying and confirming the final design. We also assist in developing in-house processes, writing job descriptions and facilitate staff training.


Some projects require the full range of services; others are more limited in their needs. Each project is unique, and our capabilities cover all the needs to create a successful wayfinding system, regardless of size.

Wayfinding Strategy & Design

We consider all the ways users interact with the built environment. Through signage, printed materials, websites, mobile apps, and more, we create a successful and seamless user experience.

Stakeholder Facilitation

Great projects are built on great communication. As trained facilitators, we guide discussions at every level and at every phase, strengthening relationships and ensuring a successful outcome.

User-centered Research

Through qualitative and quantitative research, we learn what your users need—and want—and we align those goals with the mission and vision of your organization.

Branding & Communication

Now that the printed page and digital screen are interchangeable, it’s vital to design for maximum engagement. Our information systems engage and inform the user regardless of the medium.


Our clients are the end users, therefore a wide variety of people hire us including Developers, Architecture, Planning and Engineering firms. We also work directly with Private Organizations, Universities, Government Agencies, and Hospitals. Everyone needs wayfinding, so we don’t discriminate.


At Via Collective, our name is our mission. Designing information that helps people navigate the built environment is a group effort. We approach projects with big picture thinking and work with users and stakeholders from day one. Via Collective is a Disadvantaged Business Enterprise (DBE) and Women Owned Business Enterprise (WBE), certified by New York City, the State of New York, and the Port Authority of New York & New Jersey.

Katie Osborn

Katie Osborn

Principal & Wayfinding Strategist

As Via Collective’s chief designer, strategist, and client whisperer, Katie eats serifs for breakfast and conducts user research in the afternoon. Evenings are strictly shuffleboard tournaments and planning beach getaways. Over a 20 year career, her service to the design community has included teaching at the College of Visual Arts in St. Paul, serving on the board of AIGA Minnesota, and membership in AIGA, APA and SEGD. Recently, Katie was named Communications Director of the AIA New York Transportation and Infrastructure Committee. Just don’t blame her if your flight out of JFK is delayed.

Jocelyn Mastroianni

Jocelyn Mastroianni

Graphic Designer

Jocelyn became a designer because she loves rolling up her sleeves and figuring out how things are made. A DIY rockstar, she knits scarves, builds furniture, and whips up French macarons. After earning a BFA in graphic design at Suffolk University, Jocelyn first got her hands dirty with the creative team at ever-stylish retailer DwellStudio. At Via Collective she’s taking her CAD game to the next level while keeping the whole team’s picas and points in order.


Who we work with is integral to how we work. We build strong relationships with our partners to deliver site-specific solutions that help people navigate the spaces and places we design. This select list is a mix of our private and public engagements.



Via Collective
594 Dean Street
Brooklyn, NY 11238
PHONE: 646.930.4273
FAX: 718.701.5980
EMAIL: hello@viacollective.com


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