917.310.5392 info@viacollective.com

signage guidelines


wayfinding analysis

CUNY LaGuardia Community College

Signage Master Plan & Guideline Development

Working with a team of stakeholders including Marketing, Facilities, Digital Services and Administration, we completed a comprehensive audit of sign types, stakeholder interviews, and user research. Through our findings and analysis, we provided recommendations including creating signage guidelines that utilized the strong brand that had been launched in the spring of 2011. The guidelines, developed in the summer of 2016, provide typical sign usage, an internal implementation process, and content hierarchy and information structure. This allows the system to be utilized by various departments, provides a flexible system that can be easily adapted, and is designed to be produced in-house with their on-site capabilities when possible. The result is a program that is efficient, cost-effective, and easily adaptable.

CUNY LaGuardia Community College
Project Lead
Katie Osborn
Environmental Graphic Designers
Rion Byrd Gumus
Jocelyn Mastroianni
Ainslie Pearsall
Matt Roth
Laura Keller