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East Side Access

Wayfinding Signage

The creation of the new Long Island Rail Road terminal, spanning from 42nd Street to 48th Street below Madison Avenue, will serve approximately 160,000 LIRR customers daily. Research has shown that 40% of customers head east upon arrival at Penn Station, confirming the need for a direct “one-seat” ride into Grand Central Terminal. The extension will reduce congestion at Penn Station, transfers at Jamaica Station, and overcrowding on the number 7 subway line. The overall wayfinding and signage program was adapted from the original Grand Central Terminal signage and included 24 sign types across four categories; informational, directional, electronic, and ADA signage.

Services

exterior signage, interior signage

 

Client

Parsons Brinckerhoff / STV / Parsons Corporation