Haven Project :: Works in Progress
New York Restoration Project (NYRP) is spearheading a transformative master plan to renovate a network of open spaces in the South Bronx that aims to improve physical environment at the neighborhood scale. The plan, called The Haven Project, will help improve access to Randall’s Island Park. Working closely with local business stakeholders and the community, Via Collective developed key placemaking and wayfinding cues to help encourage the connection of the neighborhoods to Randall’s Island and St. Mary’s Park. Through a series of elements including building graphics, banners, store frontage displays, bus shelter and fence graphics, we created a continuous narrative of information and graphic language. The multiple ‘starting points’ within the series connects people throughout the neighborhood and allows them to experience the program as a campaign.
wayfinding strategy, placemaking, exterior signage
New York Restoration Project