917.310.5392 info@viacollective.com

research

map design

signage guidelines

wayfinding strategy

New York University

Exterior Guidelines

Working with University Relations and Public Affairs, Via Collective developed a comprehensive and thorough guideline document for exterior signage based on the strength of the identity and simplicity of graphic features. With the established kit of parts, the program allows for a range of sign types that addresses the needs of the visitor, from their initial approach to the campus to finding their final destination through use of maps. The system was then utilized for the rebranding of the NYU Tandon School of Engineering in which the full system was utilized allowing us to test the program and make adjustments as needed.

Client
New York University
Project Lead
Katie Osborn
Environmental Graphic Designers
Anislie Pearsall
Michael Benvenga
Researcher
Laura Keller