917.310.5392 info@viacollective.com

Randall’s Island Park

Wayfinding System

Randall’s Island is a mixed-use destination that includes sports facilities, outdoor fields, a concert venue, natural areas, picnic sites, and waterfront pathways. The previous wayfinding system—a result of decades of growth—was a mishmash of permanent and temporary signage. Despite only having one ring road, visitors often got lost, an issue reflected strongly in surveys and user feedback. By taking a holistic approach to these challenges, we designed and installed a system that minimized signs, consolidated messages, and made wayfinding easy, regardless of how visitors accessed the island.


environmental graphic design, map design, user centered research, wayfinding strategy


Randall’s Island Park Alliance