917.310.5392 info@viacollective.com

Roosevelt Island
Shops on Main

District Branding, Signage Guidelines & Environmental Graphics

In 2010, Hudson Related purchased an underused shopping district on Roosevelt Island to create a new retail focal point. Our work started with a logo design (inspired by the island’s shape), which was later extrapolated for other uses, including gateways at each end of the district, crosswalks, and banners. We went on to develop retail signage standards for the new leaseholders, allowing them flexibility to display their brands while maintaining consistency throughout the district. Finally, we spearheaded a campaign to brighten up empty storefronts and attract new storeowners and customers.


environmental graphic design, branding, signage guidelines

Hudson Related LLC
Project Lead
Katie Osborn
Environmental Graphic Designers
Anislie Pearsall
Jessica Sato
Sara Shabaka