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wayfinding strategy

user centered research

University of Miami

Wayfinding Master Plan

Since its founding in 1925, the University of Miami has grown organically, resulting in generations of inconsistent wayfinding programs. As part of the master planning process, led by Cooper, Robertson & Partners, we surveyed users, completed a comprehensive signage inventory, and convened stakeholders to understand and analyze the core wayfinding issues. To help distinguish campus districts, we recommended color features, landmarks, and new signage. And we eased visitor anxiety by designing a centralized customer information program.

Cooper Robertson Partners for University of Miami
Project Lead & User Research
Katie Osborn
Design Firm
Sylvia Harris LLC