917.310.5392 info@viacollective.com

user centered research

wayfinding strategy

exterior signage

Usdan Center for the Creative and Performing Arts

Wayfinding System

In 2016, Usdan Center for the Creative and Performing Arts launched a new brand designed by the firm Heads of State. As part of the full roll out, Via Collective collaborated with Heads of the State to extended the brand to the signage. With limited time to launch a full redesign for the 2016 season, we focused on developing a message strategy that connects the kids to the program schedule they receive in advance and focused on an easy to implement signage program including a brightly painted new entrance design, utilizing existing sign structures with updated messaging and updated donor signage with the new brand typography. We continue to work with Usdan, receiving feedback from campers on the success of the message strategy and developing a new design for the signage program for 2017.

Project Details

Client
Usdan Center for the Creative and Performing Arts
Project Lead
Katie Osborn
Environmental Graphic Designers
Matt Roth
Jocelyn Mastroianni