At Via Collective, our name is our mission. Designing information that helps people navigate the built environment is a group effort. We approach projects with big picture thinking and work with users and stakeholders from day one. Via Collective is a Disadvantaged Business Enterprise (DBE) and Women Owned Business Enterprise (WBE), certified by New York City, the State of New York, and the Port Authority of New York & New Jersey.
Principal & Wayfinding Strategist
As Via Collective’s chief designer, strategist, and client whisperer, Katie eats serifs for breakfast and conducts user research in the afternoon. Evenings are strictly shuffleboard tournaments and planning beach getaways. Over a 20 year career, her service to the design community has included teaching at the College of Visual Arts in St. Paul, serving on the board of AIGA Minnesota, and membership in AIGA, APA and SEGD. Recently, Katie was named Communications Director of the AIA New York Transportation and Infrastructure Committee. Just don’t blame her if your flight out of JFK is delayed.
Jocelyn became a designer because she loves rolling up her sleeves and figuring out how things are made. A DIY rockstar, she knits scarves, builds furniture, and whips up French macarons. After earning a BFA in graphic design at Suffolk University, Jocelyn first got her hands dirty with the creative team at ever-stylish retailer DwellStudio. At Via Collective she’s taking her CAD game to the next level while keeping the whole team’s picas and points in order.