Wayfinding programs can appear overwhelming. With so many components to consider, including destinations, routes, materials, ADA code, architecture, branding and technology… many ask, “Where do we begin?”
The most important aspects in any wayfinding project can be boiled down to three things: architecture, branding and the people. That’s it. Everything else fits into one of those buckets.
Architecture
Navigation of architecture exists in its own finishes, sightlines and features. Ceiling heights, decision points, sightlines and technology integrations are all considerations for where information is placed, what it looks like, and how people will interact with it.
Branding
Wayfinding is an extension of the brand by incorporating typography, color and other branding attributes. This helps the visitor to confirm they are in the right location, can be used in placemaking and creates recognition of brand through consistency.
People
The people that use the space are the focus of any wayfinding system. They may need printed maps, digital solutions, static signage or company representatives to give them direction. Many of these answers are based on how they approach the location, the architecture of the space and what technologies are available.
Ultimately, information can be communicated in many different ways, including print, signs, or digital, but by understanding your audiences’ needs, what formats will best communicate the information, and the environment they will be navigating, the wayfinding strategy and design solution will be unique to the location and effective for its visitors.