After its recent relocation and reopening, the historic Essex Market is getting a neighboring sister food hall in the subterranean level of the new Essex Crossing. Opening today, The Market Line promises to be the largest marketplace in NYU with more than 100 food, art, and music vendors spanning three city blocks when it’s fully opened in 2021. Via Collective had the opportunity to develop environmental graphics and wayfinding signage for both Essex Market and The Market Line. We enjoyed the challenge of creating a system that gave visual distinctiveness to each destination, while maintaining an overarching consistency of brand and navigational ease for visitors to Essex Crossing. Our next challenge, and we can’t wait for it, is to try each and every one of the vendors’ delicious offerings!
