Building consensus among multiple stakeholders.
Most people will agree that a wayfinding program needs to do two things: be an extension of the brand and get people to where they are going. So what happens when you have multiple stakeholders who have multiple goals about branding and destinations? We focus on the users and what they need, of course.
By getting stakeholders to focus on the users, we can gain consensus around the experience they would like the users of the space to have. This experience is tied to the goals of the organization and is, ultimately, an extension of the brand. Just as important, we ask the users themselves what they need from the space. Working with our team of environmental psychologists, we survey our users and compare what they need to the client’s goals.
Developing an effortless wayfinding system is dependent on a cohesive experience. We accomplish this through consistent branding, nomenclature and instructions across all platforms—from the website to maps to signs along the journey. This keeps everyone happy, especially the user.
User testing, stakeholder management, and consensus building are just a few of the services that we offer in the process of building successful wayfinding systems.