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The Rise of Inclusive Design

Via Collective — Mon, 15 Aug 2022 20:37:58 +0000

Earlier this year we discussed the evolving landscape of wayfinding and the importance of universal design, topics that are precursors to a subject that is close to the Via Collective heart: inclusive design. Though tangentially related, universal design and inclusive design are distinct approaches. Universal design tends to focus on one solution that will fit as many user groups as possible…

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Legibility and the Language of Letterforms

Via Collective — Fri, 15 Jul 2022 16:59:37 +0000

Typography is having a renaissance. Once limited to a specialized group of individuals with knowledge of letterform design, the advent of the digital age has opened the door to a flood of enthusiasts, and typography as a discipline has exploded in popularity. Typography permeates our lives both online and in the real world, and though you may never notice it, it shapes how you process written…

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Design Lab with Bon Ku: Katie Osborn talks Wayfinding

Via Collective — Thu, 14 Jul 2022 20:57:47 +0000

Design Lab Podcast: How and Why Wayfinding Is More Than Just Signs Via Collective’s Principal and Wayfinding Strategist, Katie Osborn was recently interviewed on the Design Lab with Bon Ku podcast. Their shared passion for wayfinding made for a lively and in-depth conversation. Focusing on effective wayfinding means for hospitals, transportation, and other real-life building and facilities…

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Upcoming Event at the Building Energy Exchange

Via Collective — Thu, 16 Jun 2022 17:59:56 +0000

On June 29th, Katie Osborn, Principal and Wayfinding Strategist, will participate in a panel discussion at the Building Energy Exchange; Inclusive Design and Building Performance: Exploring Synergies with Equity, Sustainability, and Health in the Built Environment. The panel will be moderated by Steven A. Stratton from Steven Winter Associates, and will also feature Ethan Lu (Fashion Institute of…

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Wayfinding, Branding, & Placemaking

Via Collective — Thu, 09 Jun 2022 13:47:41 +0000

In our May enewsltter we discussed how wayfinding extends beyond architectural boundaries, and the flip side of this is how wayfinding, branding, and placemaking intersect to define a location. Read the feature article below and read the full newsletter here. Often used interchangeably, wayfinding, branding, and placemaking have different purposes and all contribute to a strong sense of place.

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Wayfinding Beyond the Boundaries of Architecture

Via Collective — Thu, 12 May 2022 12:00:26 +0000

In this month’s enewsletter we discuss how wayfinding extends beyond the physical boundaries of architecture. Read the feature article below and read the full newsletter here. The appointment. The street corner. The invitation in the mail. These can all be the first step of a wayfinding journey, however, our scope of work rarely begins here. Wayfinding projects are usually constrained by the…

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Exploring Parks with Wayfinding

Via Collective — Wed, 06 Apr 2022 12:00:59 +0000

In this month’s enewsletter we discuss what wayfinding principles we apply to park settings. Read the feature article below and read the full newsletter here. Spring is officially here! Though we won’t be shocked if there’s one last off-season snowstorm, we are looking forward to spending more time outside. In a place like New York where private outdoor space is a luxury, public parks play an…

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New Rail DBE Certifications

Via Collective — Sat, 19 Mar 2022 16:57:47 +0000

As the national focus turns to the future of our infrastructure, Via Collective is pleased to announce we are now a certified Disadvantaged Business Enterprise (DBE) with the Washington Metropolitan Area Transit Authority (WMATA) and a Diverse Vendor with Amtrak. We look forward to exploring opportunities to provide exceptional service and design to the passengers of rail passengers as they…

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The Importance of Universal Design

Via Collective — Wed, 16 Mar 2022 21:20:19 +0000

FUNDAMENTALS OF UNIVERSAL DESIGN In last month’s newsletter, we talked about how successful wayfinding is inclusive wayfinding. Understanding the audience is key to inclusivity and utilizing the principles of Universal Design can also increase the opportunity for wayfinding to work for users. The essence of Universal Design is a design process that ensures that a product or environment is…

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The Evolving Landscape of Wayfinding

Via Collective — Fri, 11 Feb 2022 15:38:11 +0000

In this month’s newsletter, we explored the evolving landscape of wayfinding and the way we consider how and when to integrate new technologies with evergreen tools. Read the full article below and explore this month’s interesting articles and events here. THE EVOLVING LANDSCAPE OF WAYFINDING The onset of the pandemic in 2020 brought major change to the fabric of our lives: devastating loss on…

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