by Katie Osborn | Feb 12, 2026 | Education
Wayfinding as Campus Strategy: Lessons from an Urban NYU Campus Located primarily in Downtown Brooklyn, the campus sits within a dense business district where academic buildings blend seamlessly into the surrounding urban fabric. For visitors and new students, it was...
by Katie Osborn | Nov 13, 2025 | Cities, Education
The Fashion Institute of Technology (FIT), part of the State University of New York, celebrated a major milestone on October 23, 2025, with the grand opening of the Joyce F. Brown Academic Building. Named in honor of FIT President Joyce F. Brown and her 27 years of...
by Katie Osborn | Nov 2, 2025 | Collective Insights, Education
Reflecting on the power of collaboration and the many intentional choices behind the work, Katie Osborn recently joined Jack Cousins of Transform for a conversation about the NYU project. In the interview, she offered a closer look at the thinking that shaped the...
by Katie Osborn | Aug 7, 2025 | Collective Insights, Education
On Friday, July 18th, SEGD NY hosted a special behind-the-scenes tour of NYU’s groundbreaking Martin Scorsese Virtual Production Center (MSVPC), giving members an inside look at one of the most advanced academic film facilities in the country. Located in Industry...
by Katie Osborn | Jul 8, 2025 | Collective Insights, Education
The summer doesn’t just bring us warm weather and beach days; it also offers a unique window of opportunity for auditing wayfinding systems on educational campuses. With students, faculty, and a majority of the daily hustle on pause, campuses become more accessible...
by Katie Osborn | Feb 26, 2025 | Collective Insights, Education
Designing wayfinding and signage programs require a series of assumptions and testing those assumptions against reality over the course of the project. Opportunities to be on-site, connect with other disciplines and collaborators, and study samples and prototypes are...