CUNY LaGuardia Community College

Signage Master Plan & Guideline Development

Working with a team of stakeholders including Marketing, Facilities, Digital Services, and Administration, we completed a comprehensive audit of sign types and carried out stakeholder interviews and user research. Through our findings and analysis, we recommended the creation of signage guidelines that utilized the strong brand that had been launched in the spring of 2011. The guidelines, developed in the summer of 2016, provided typical sign usage, an internal implementation process, and content hierarchy and information structure. This allowed the system to be utilized by various departments, provided a flexible system that could be easily adapted, and was designed to be produced in-house with their on-site capabilities when possible. The result was a program that is efficient, cost-effective, and easily adaptable.

SECTOR:
education

SERVICES:
signage guidelines, strategy, wayfinding analysis

CLIENT:
CUNY LaGuardia Community College