James Tupling | Via Collective https://viacollective.com Wayfinding Strategy & Design Wed, 22 Apr 2026 11:41:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://viacollective.com/wp-content/uploads/2019/10/cropped-ViaCollective-SiteImage-32x32.png James Tupling | Via Collective https://viacollective.com 32 32 AI and Design: Expanding Capacity, Not Replacing It https://viacollective.com/2026/04/ai-and-design/ Wed, 22 Apr 2026 11:41:52 +0000 https://viacollective.com/?p=58862 AI and Design: Expanding Capacity, Not Replacing It In the age of AI, conversations about its impact on design often swing between extremes. A common narrative suggests that AI will replace designers entirely, reducing creative work to a prompt. It’s a compelling idea, but it overlooks something fundamental. Design is not just output– it is judgment, empathy, and interpretation.

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