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	<title>Collective Updates | Via Collective</title>
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	<description>Wayfinding Strategy &#38; Design</description>
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	<title>Collective Updates | Via Collective</title>
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	<item>
		<title>Team Update: Gus Whitaker Promoted to Senior Designer</title>
		<link>https://viacollective.com/2026/09/gus-whitaker-senior-designer/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Mon, 21 Sep 2026 19:49:04 +0000</pubDate>
				<category><![CDATA[Collective Updates]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[Gus Whitaker]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Senior Designer]]></category>
		<category><![CDATA[Team Update]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[via collective]]></category>
		<category><![CDATA[wayfinding design]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=59098</guid>

					<description><![CDATA[We are thrilled to announce Gus Whitaker's promotion to Senior Designer at Via Collective. In his new role, Gus will take on greater project ownership and mentor our growing design team.]]></description>
										<content:encoded><![CDATA[<p>We are thrilled to announce the promotion of Gus Whitaker to Senior Designer! Since joining Via Collective, Gus has been an invaluable asset to our team, bringing his interdisciplinary expertise and deep sensitivity to typography to craft intuitive, innovative wayfinding solutions. He has played a vital role in the success of complex, high-profile environments across the country…</p>
<p><a href="https://viacollective.com/2026/09/gus-whitaker-senior-designer/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Welcoming Caroline Atkinson to Via Collective</title>
		<link>https://viacollective.com/2026/08/welcoming-caroline-atkinson/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Mon, 10 Aug 2026 22:21:48 +0000</pubDate>
				<category><![CDATA[Collective Updates]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[egd]]></category>
		<category><![CDATA[via collective]]></category>
		<category><![CDATA[Wayfinding]]></category>
		<category><![CDATA[Wayfinding Strategy]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=59020</guid>

					<description><![CDATA[We are excited to share that Caroline Atkinson has joined the Via Collective team as Designer. Caroline brings a collaborative mindset and a passion for creating inclusive wayfinding experiences. She approaches design with empathy, recognizing that the most successful wayfinding systems are shaped by understanding the many ways people experience the built environment. She discovered [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We are excited to share that Caroline Atkinson has joined the Via Collective team as Designer. Caroline brings a collaborative mindset and a passion for creating inclusive wayfinding experiences. She approaches design with empathy, recognizing that the most successful wayfinding systems are shaped by understanding the many ways people experience the built environment.</p>
<p><a href="https://viacollective.com/2026/08/welcoming-caroline-atkinson/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Welcoming Kevin Spencer to Via Collective</title>
		<link>https://viacollective.com/2026/06/welcoming-kevin-spencer/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Thu, 25 Jun 2026 06:26:38 +0000</pubDate>
				<category><![CDATA[Collective Updates]]></category>
		<category><![CDATA[creative director]]></category>
		<category><![CDATA[egd]]></category>
		<category><![CDATA[iteration]]></category>
		<category><![CDATA[via collective]]></category>
		<category><![CDATA[Wayfinding]]></category>
		<category><![CDATA[wayfinding design]]></category>
		<category><![CDATA[Wayfinding Strategy]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=59023</guid>

					<description><![CDATA[We are excited to share that Kevin Spencer has joined the Via Collective team as Creative Director! Kevin shapes the firm’s design vision with a focus on clarity, simplicity, and purpose. He specializes in translating complex information into intuitive, human-centered experiences that support the public in everyday settings. Grounded in principles of equity and inclusion, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We are excited to share that Kevin Spencer has joined the Via Collective team as Creative Director! Kevin shapes the firm’s design vision with a focus on clarity, simplicity, and purpose. He specializes in translating complex information into intuitive, human-centered experiences that support the public in everyday settings. Grounded in principles of equity and inclusion, Kevin brings a thoughtful…</p>
<p><a href="https://viacollective.com/2026/06/welcoming-kevin-spencer/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Welcoming Jessica Schrader to Via Collective</title>
		<link>https://viacollective.com/2026/03/welcoming-jessica-schrader-to-via-collective/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 19:51:54 +0000</pubDate>
				<category><![CDATA[Collective Updates]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=58801</guid>

					<description><![CDATA[We are excited to share that Jessica Schrader to the Via Collective team as Project Director! As Project Director at Via Collective, Jessica provides strategic direction for complex wayfinding and environmental graphic programs. She guides a multidisciplinary team through every phase of the design process, bringing a sense of rigor and clarity to complex, large-scale [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We are excited to share that Jessica Schrader to the Via Collective team as Project Director! As Project Director at Via Collective, Jessica provides strategic direction for complex wayfinding and environmental graphic programs. She guides a multidisciplinary team through every phase of the design process, bringing a sense of rigor and clarity to complex, large-scale projects.</p>
<p><a href="https://viacollective.com/2026/03/welcoming-jessica-schrader-to-via-collective/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Welcoming Doug Tarabini to Via Collective</title>
		<link>https://viacollective.com/2026/01/welcoming-doug-tarabini-to-via-collective/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Fri, 16 Jan 2026 14:31:47 +0000</pubDate>
				<category><![CDATA[Collective Updates]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=58732</guid>

					<description><![CDATA[We are excited to share that Doug Tarabini has joined the Via Collective team as Project Manager! An organizer, designer, and doer, Doug brings a strategic, user-centered approach to his role as Project Manager at Via Collective. Specializing in program implementation, he excels at distilling complex challenges into clear, focused solutions. From start-ups to Fortune [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We are excited to share that Doug Tarabini has joined the Via Collective team as Project Manager! An organizer, designer, and doer, Doug brings a strategic, user-centered approach to his role as Project Manager at Via Collective. Specializing in program implementation, he excels at distilling complex challenges into clear, focused solutions. From start-ups to Fortune 500 companies…</p>
<p><a href="https://viacollective.com/2026/01/welcoming-doug-tarabini-to-via-collective/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>16 Things We Are Grateful For in 2025</title>
		<link>https://viacollective.com/2025/11/16-things-we-are-grateful-for-in-2025/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Tue, 25 Nov 2025 16:31:17 +0000</pubDate>
				<category><![CDATA[Collective Insights]]></category>
		<category><![CDATA[Collective Updates]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=58637</guid>

					<description><![CDATA[This month, Via Collective celebrates 16 years! Over the past year, we’ve grown, learned, and evolved—welcoming new clients and team members, tackling inspiring projects, and strengthening how we collaborate as a team. It’s been a year full of milestones, challenges, achievements, and plenty of moments worth celebrating. I’m incredibly proud of the work we create, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>This month, Via Collective celebrates 16 years! Over the past year, we’ve grown, learned, and evolved—welcoming new clients and team members, tackling inspiring projects, and strengthening how we collaborate as a team. It’s been a year full of milestones, challenges, achievements, and plenty of moments worth celebrating. I’m incredibly proud of the work we create, the people who make up our team…</p>
<p><a href="https://viacollective.com/2025/11/16-things-we-are-grateful-for-in-2025/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Welcoming Heidi Baumgart to Via Collective</title>
		<link>https://viacollective.com/2025/11/welcoming-heidi-baumgart-to-via-collective/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Tue, 18 Nov 2025 17:38:18 +0000</pubDate>
				<category><![CDATA[Collective Updates]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=58633</guid>

					<description><![CDATA[We are excited to share that Heidi Baumgart has joined the Via Collective team as Operations Director! Heidi is a people-focused operations leader, using empathy, structure, and creative problem-solving to help teams thrive. As Operations Director at Via Collective, she designs and stewards culture and people systems that empower individuals, strengthen collaboration, and support growth. [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We are excited to share that Heidi Baumgart has joined the Via Collective team as Operations Director! Heidi is a people-focused operations leader, using empathy, structure, and creative problem-solving to help teams thrive. As Operations Director at Via Collective, she designs and stewards culture and people systems that empower individuals, strengthen collaboration, and support growth.</p>
<p><a href="https://viacollective.com/2025/11/welcoming-heidi-baumgart-to-via-collective/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Award-Winning Collaboration</title>
		<link>https://viacollective.com/2025/10/award-winning-collaboration/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Thu, 30 Oct 2025 15:12:08 +0000</pubDate>
				<category><![CDATA[Collective Updates]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=58618</guid>

					<description><![CDATA[We’re thrilled to announce that Via Collective has been awarded Bronze at the 2025 Transform Awards North America for our work on the NYU Martin Scorsese Virtual Production Center. The awards ceremony, held on Wednesday, October 8, at the Edison Ballroom in New York City, celebrated excellence in branding, design, and creative transformation. This recognition [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We’re thrilled to announce that Via Collective has been awarded Bronze at the 2025 Transform Awards North America for our work on the NYU Martin Scorsese Virtual Production Center. The awards ceremony, held on Wednesday, October 8, at the Edison Ballroom in New York City, celebrated excellence in branding, design, and creative transformation. This recognition highlights our commitment to…</p>
<p><a href="https://viacollective.com/2025/10/award-winning-collaboration/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Welcoming Annie Peyton to Via Collective</title>
		<link>https://viacollective.com/2025/10/welcoming-annie-peyton-to-via-collective/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Tue, 14 Oct 2025 16:10:45 +0000</pubDate>
				<category><![CDATA[Collective Updates]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=58601</guid>

					<description><![CDATA[We’re excited to share that Annie Peyton has joined our team as Project Manager! Annie brings a global perspective and a passion for human-centered cities to her work, with a background in architecture and urban design. Her experience spans across four continents, including working with design firms and international nonprofits. She is dedicated to creating [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We’re excited to share that Annie Peyton has joined our team as Project Manager! Annie brings a global perspective and a passion for human-centered cities to her work, with a background in architecture and urban design. Her experience spans across four continents, including working with design firms and international nonprofits. She is dedicated to creating safer streets…</p>
<p><a href="https://viacollective.com/2025/10/welcoming-annie-peyton-to-via-collective/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Via Collective Contributes to Award-Winning Project</title>
		<link>https://viacollective.com/2025/10/via-collective-contributes-to-award-winning-project/</link>
		
		<dc:creator><![CDATA[Katie Osborn]]></dc:creator>
		<pubDate>Thu, 09 Oct 2025 14:22:22 +0000</pubDate>
				<category><![CDATA[Collective Insights]]></category>
		<category><![CDATA[Collective Updates]]></category>
		<guid isPermaLink="false">https://viacollective.com/?p=58570</guid>

					<description><![CDATA[The Professional Women in Construction (PWC) New York Salute to Women of Achievement 2025 Annual Gala was a truly inspiring and joyful celebration of women shaping the future of the AEC industry. Via Collective is proud to have been involved in a key project recognized at the event. A highlight of the evening was the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>The Professional Women in Construction (PWC) New York Salute to Women of Achievement 2025 Annual Gala was a truly inspiring and joyful celebration of women shaping the future of the AEC industry. Via Collective is proud to have been involved in a key project recognized at the event. A highlight of the evening was the presentation of the Salute Project Award 2025 to the NYPD 116th Precinct.</p>
<p><a href="https://viacollective.com/2025/10/via-collective-contributes-to-award-winning-project/" rel="nofollow">Source</a></p>]]></content:encoded>
					
		
		
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