Via Collective was pleased to be a sponsor for this year’s Run the River 5K, hosted by the Randall’s Island Park Alliance in collaboration with Riverkeeper. The run raises funds and awareness to protect Randall’s Island waterways, wetlands, and recreational areas. Via Collective’s work with RIPA includes wayfinding strategy, map design, and signage for the beautiful 480-acre park, and we highly recommend all New Yorkers explore this diverse park- be it by running, walk, or biking around to discover its of waterfront trails, wetlands, tidal marsh, athletic fields, gardens, and recreation centers.
