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The work we do at Via Collective is specialized and niche for the client and location but designed to accommodate the needs of all visitors as they navigate throughout cities, universities, hospitals and transportation systems. We often find ourselves in conversations about the uniqueness of wayfinding as a profession. Be it strategy, design, or interesting new developments with our team or the discipline, we’re excited to share our knowledge and love for what we do.
The modern workplace is less about routine and more about dynamic collaboration. As offices shift toward hot-desking and shared amenities, discover why adaptable wayfinding and environmental graphics are essential for reducing friction and helping every visitor feel they belong.
Via Collective’s Katie Osborn joins the EdUp Campus Planning podcast to discuss the psychology of wayfinding, the 80/20 rule of campus design, and why successful navigation starts long before a visitor even arrives.
Airports are the gateways of modern travel. They remain the essential bridge between departure and arrival, but ...
Color is more than just an aesthetic palette; it’s a strategic tool in the built environment. Learn how thoughtfully deployed color can improve wayfinding, ensure brand cohesion across different physical mediums, and create memorable, purposeful emotional experiences for users.
We are excited to share that Caroline Atkinson has joined the Via Collective team as Designer. Caroline brings a ...
As we mark the anniversary of the Americans with Disabilities Act, we reflect on its profound impact on our built environment. At Via Collective, we believe accessibility goes beyond compliance—it’s about embracing Universal Design to create intuitive, inclusive spaces that foster independence for everyone. Explore how thoughtful wayfinding removes barriers to create a better experience for all.
We are excited to share that Kevin Spencer has joined the Via Collective team as Creative Director! Kevin shapes ...
The Obama Presidential Center in Chicago’s Jackson Park officially opens this June 19. More than a monument to history, the 19.3-acre campus is designed to foster civic engagement, learning, and community connection. Via Collective is proud to have served on the multidisciplinary design team led by Manual, where we helped define the strategic foundation for the campus-wide signage and graphics program, ensuring an intuitive, accessible experience for all visitors.
Pennsylvania Governor Josh Shapiro delivered welcoming and opening remarks at the American Alliance of Museums ...
May is Mental Health Awareness Month, a time dedicated to increasing understanding around the many factors that ...
Hosted at Antfood in Brooklyn, the event brought together sound and built-environment professionals including ...
April marked a major milestone for the design community as the Society for Experiential Graphic Design (SEGD) ...
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