THE LATEST
The work we do at Via Collective is specialized and niche for the client and location but designed to accommodate the needs of all visitors as they navigate throughout cities, universities, hospitals and transportation systems. We often find ourselves in conversations about the uniqueness of wayfinding as a profession. Be it strategy, design, or interesting new developments with our team or the discipline, we’re excited to share our knowledge and love for what we do.
Great experiential design is never an accident—it is the result of curiosity, careful observation, and empathy. Discover our key takeaways on building intuitive, user-centric spaces from the SEGD 2026 Conference in Kansas City.
Wayfinding is more than just directional signage; it is a critical component of urban infrastructure. Discover how purposeful wayfinding and urban design work together to create legible, welcoming, and easily navigable cities for everyone.
Via Collective attended the inaugural DBIA NYC Metro Region Conference to explore the future of our city's infrastructure. Read our top takeaways on how integrated delivery, cross-disciplinary collaboration, and community-centered design are shaping New York’s most complex transit projects.
We are thrilled to announce Gus Whitaker's promotion to Senior Designer at Via Collective. In his new role, Gus will take on greater project ownership and mentor our growing design team.
Educational spaces serve people at very different stages of life. Discover how we approach wayfinding and environmental graphic design (EGD) as an advocate for the visitor—tailoring our systems to support connection in K-12 environments and confident navigation in Higher Education.
The modern workplace is less about routine and more about dynamic collaboration. As offices shift toward hot-desking and shared amenities, discover why adaptable wayfinding and environmental graphics are essential for reducing friction and helping every visitor feel they belong.
Via Collective’s Katie Osborn joins the EdUp Campus Planning podcast to discuss the psychology of wayfinding, the 80/20 rule of campus design, and why successful navigation starts long before a visitor even arrives.
Airports are the gateways of modern travel. They remain the essential bridge between departure and arrival, but ...
Color is more than just an aesthetic palette; it’s a strategic tool in the built environment. Learn how thoughtfully deployed color can improve wayfinding, ensure brand cohesion across different physical mediums, and create memorable, purposeful emotional experiences for users.
We are excited to share that Caroline Atkinson has joined the Via Collective team as Designer. Caroline brings a ...
As we mark the anniversary of the Americans with Disabilities Act, we reflect on its profound impact on our built environment. At Via Collective, we believe accessibility goes beyond compliance—it’s about embracing Universal Design to create intuitive, inclusive spaces that foster independence for everyone. Explore how thoughtful wayfinding removes barriers to create a better experience for all.
We are excited to share that Kevin Spencer has joined the Via Collective team as Creative Director! Kevin shapes ...
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