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The work we do at Via Collective is specialized and niche for the client and location but designed to accommodate the needs of all visitors as they navigate throughout cities, universities, hospitals and transportation systems. We often find ourselves in conversations about the uniqueness of wayfinding as a profession. Be it strategy, design, or interesting new developments with our team or the discipline, we’re excited to share our knowledge and love for what we do.

AI and Design: Expanding Capacity, Not Replacing It
In the age of AI, conversations about its impact on design ...

Wayfinding is often reduced to signs and symbols—but it’s far more than that. In Wayfinding: More Than Just ...

As Women’s History Month comes to a close, I’ve been reflecting on what it truly takes to build in this city. ...

Designing the Future of New York City
Last week at the New York Build Expo, one theme resonated across every ...

We are excited to share that Jessica Schrader to the Via Collective team as Project Director! As Project Director ...

February is often a season for reflection and connection. In the world of wayfinding, that mindset manifests as ...

Wayfinding as Campus Strategy: Lessons from an Urban NYU Campus
Located primarily in Downtown Brooklyn, the ...

Human-Centered Design: International Wayfinding Month
Each January, International Wayfinding Month invites us to ...

We are excited to share that Doug Tarabini has joined the Via Collective team as Project Manager! An organizer, ...

This month, Via Collective celebrates 16 years! Over the past year, we’ve grown, learned, and evolved—welcoming ...

We are excited to share that Heidi Baumgart has joined the Via Collective team as Operations Director! Heidi is a ...

The Fashion Institute of Technology (FIT), part of the State University of New York, celebrated a major milestone ...
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