JOIN US!

Via Collective is a New York based wayfinding and information design firm, working with architects, owners, and developers to create solutions for the built environment. We believe in respect, integrity, and collaboration with each other and our clients, to create beautiful, innovative, and user-driven solutions. We design within the urban context, designing interior and exterior wayfinding systems that span a multitude of sectors including government, education, health care and public spaces.

We are unique, and so are you. Collective is in our name for a reason. It’s our mission and part of our core values. The experience, perspective, and input of each team member is celebrated and rewarded. We are led by an authentic leader who will empower you, draw upon your talents, support your professional growth and, very simply, bring out the very best in you. Join us and be driven by innovative and exciting challenges that set us apart in our industry. Test the limits of your creativity. Savor flexibility and be inspired by seasoned and fun colleagues.

Our Vision, Mission & Values:
Via Collective, Incorporated enhances the user experience through wayfinding.

We are a dedicated and diverse team creating comprehensive and branded wayfinding systems through research and engagement. We do so by advocating for users and solutions through lens of empathy, inclusivity, and curiosity.

This incredible team of designers, thinkers and creators, come together with a collaborative approach based on research, best practices and innovation, with core values of Transparency, Commitment and Courage to create solutions that inform and inspire.

Business Development & Marketing Manager

Business Development & Marketing Manager

At Via Collective, we are committed to designing experiences that connect, guide, and inspire. As the Business Development & Marketing Manager, you will leverage your growing expertise in marketing and proposal development within the AEC industry to support the engine that drives Via Collective forward. You will play a vital role in developing marketing assets that promote our caliber, while keeping the system organized for new business success

 

Key Responsibilities:

Market Research & Intelligence

• Identify prospective clients, market trends, and emerging opportunities within target sectors through ongoing research.
• Maintain a current view of relevant federal, state, municipal, and institutional procurement activity relevant to wayfinding scopes.
• Develop speaking and presentation opportunities to execute thought leadership strategies and coordinate logistics for leadership attendance at industry events.
• Report on pipeline activity, prospect engagement, and market intelligence at company-wide meetings.

Proposal Management

• Manage the full proposal process from identification through submission, coordinating technical input, writing, formatting, and managing on-time delivery.
• Develop comprehensive proposal strategies including coordination of teaming partners.
• Lead go/no-go research and prepare recommendations for leadership’s review.
• Maintain the proposal library including case studies and team resumes.

CRM & Pipeline Management

• Own the CRM platform end-to-end to ensure ongoing data integrity and set data entry standards.
• Analyze CRM data and synthesize market intelligence to actively inform business development strategy.
• Maintain up-to-date pipeline records, including opportunity stages, probabilities, and values.
• Produce regular pipeline reporting for leadership to track win rates and ROI over time.

Project Promotion & Awards

• Coordinate professional photography of completed projects to build a high-quality visual asset library.
• Manage project launches across all external channels to maximize visibility and impact.
• Identify relevant awards programs and coordinate submission of entries.
• Develop, design, and manage internal marketing communications and materials within the Via Collective brand.

Marketing & Digital

• Contribute to quarterly content strategy planning with leadership and the Creative Director.
• Produce the monthly eNewsletter and manage social media channels, a rolling content calendar, and execute thought leadership campaigns.
• Develop and maintain pitch decks, client presentations, and marketing collateral for leadership outreach.
• Perform quarterly reviews and updates to the company website to ensure content alignment with current positioning.

 

Qualifications

• Experience: 5-8 years of experience in marketing, proposal management, or business development support within wayfinding, architecture, engineering, or construction
• Education: A Bachelor’s degree in Business, Marketing, Architecture, Engineering, Construction Management, or a related field
• Technical Knowledge: A track record of owning the proposal process end-to-end and navigating procurement, owning a CRM platform (Nimble, HubSpot, Salesforce, or similar) as a system of record
• Skills: Strong communication, writing, editing, and visual storytelling skills.

 

Requirements

• High attention to detail with a solution-driven mindset.
• Ability to manage multiple projects and meet deadlines.
• Excellent written and verbal communication skills.
• Willingness to adapt and respond to changing project needs.
• Experience with marketing tools (Mailchimp, Sprout Social, Instagram, etc) and proficiency in Microsoft Office, InDesign/Adobe Creative Suite; working knowledge of Canva

 

What We Value

• A commitment to high-quality design and execution.
• A growth mindset, always seeking new insights and improvements.
• A positive and collaborative attitude, fostering a supportive team environment.
• Alignment with our firm’s vision and values, contributing to the long-term success of both our projects and our team.

 

Why Join Us

This is a chance to own new business development for a respected, award-winning name in a specialized, relationship-driven corner of the AEC industry — with direct visibility to firm leadership and real influence over how we grow.

Via Collective, Inc. is an equal opportunity employer.

 

Submission Details

Apply for this hybrid and flexible position by sending a PDF that includes a cover letter, resume, 2-3 writing samples/links of marketing materials, and availability to start to : careers@viacollective.com with the subject line: Marketing Q3 2026 + Your Name.

1. Only candidates authorized to work in the U.S. will be considered.
2. This is a full-time hybrid position (2 – 3 days in office).
3. Benefits, including paid time off, healthcare, an HSA, and a 401(k) retirement plan with employer matching, are available after 3 months.
4. Successful applicants will be contacted for an interview.
5. No calls, please.

Salary Range: $60K–$80K, commensurate with experience