Via Collective is pleased to announce our next collaboration with NewYork-Presbyterian. Having previously developed signage guidelines for the NYP Medical Group, we’ll be working with the team at Lower Manhattan Hospital to redevelop the messaging and branding at the Emergency Department entrance. The goals include understanding user needs, current challenges, and clearly landmarking the threshold as the hospital’s emergency entrance.
![nyp_lmh_s_pos_red_rgb_122716](https://viacollective.com/wp-content/uploads/2021/10/nyp_lmh_s_pos_red_rgb_122716.png)