Education | Via Collective

Wayfinding as Campus Strategy

Katie Osborn — Thu, 12 Feb 2026 14:43:16 +0000

Located primarily in Downtown Brooklyn, the campus sits within a dense business district where academic buildings blend seamlessly into the surrounding urban fabric. For visitors and new students, it was often difficult to distinguish NYU facilities from neighboring office and residential buildings. Without the clear edges of a traditional campus—no quads, gates, or sweeping lawns—the environment…

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Wayfinding the Future at FIT’s New Academic Hub

Katie Osborn — Thu, 13 Nov 2025 15:26:48 +0000

The Fashion Institute of Technology (FIT), part of the State University of New York, celebrated a major milestone on October 23, 2025, with the grand opening of the Joyce F. Brown Academic Building. Named in honor of FIT President Joyce F. Brown and her 27 years of transformative leadership, the building stands as a bold testament to her lasting influence on the college and its vibrant creative…

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A Conversation on Cinematic Wayfinding

Katie Osborn — Sun, 02 Nov 2025 16:09:44 +0000

Reflecting on the power of collaboration and the many intentional choices behind the work, Katie Osborn recently joined Jack Cousins of Transform for a conversation about the NYU project. In the interview, she offered a closer look at the thinking that shaped the experience—from early strategy conversations to the final details installed in the space. Together, they unpacked the unique…

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Behind-The-Scenes Tour of NYU MSVPC

Katie Osborn — Thu, 07 Aug 2025 21:40:06 +0000

On Friday, July 18th, SEGD NY hosted a special behind-the-scenes tour of NYU’s groundbreaking Martin Scorsese Virtual Production Center (MSVPC), giving members an inside look at one of the most advanced academic film facilities in the country. Located in Industry City, Brooklyn, the 45,000-square-foot center is a hub for cutting-edge virtual production, blending education, storytelling…

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Upgrading How Students Navigate Campus

Katie Osborn — Tue, 08 Jul 2025 18:34:43 +0000

The summer doesn’t just bring us warm weather and beach days; it also offers a unique window of opportunity for auditing wayfinding systems on educational campuses. With students, faculty, and a majority of the daily hustle on pause, campuses become more accessible for observation, evaluation, and the assessment to understand the opportunity for improvement. This downtime allows design teams to…

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The Power of Iterative Design as Process

Katie Osborn — Wed, 26 Feb 2025 23:05:14 +0000

Designing wayfinding and signage programs require a series of assumptions and testing those assumptions against reality over the course of the project. Opportunities to be on-site, connect with other disciplines and collaborators, and study samples and prototypes are all invaluable in confirming or reevaluating those assumptions along the way. We recently completed a signage and environmental…

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New Project: Martin Scorsese Virtual Production Center

Katie Osborn — Tue, 31 Oct 2023 14:31:14 +0000

Via Collective is thrilled to announce our involvement in the Martin Scorsese Virtual Production Center at Industry City in Brooklyn, NY. The 45,000 square foot Martin Scorsese Virtual Production Center will live on the top floor of Building 8 at Industry City, a 35-acre innovation campus on the Brooklyn waterfront. The Center will feature a state-of-the-art LED Volume Virtual Production stage.

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New Project | Laffin Hall, Farmingdale State College

Katie Osborn — Thu, 23 Jun 2022 14:37:18 +0000

As we see the excitement of all the graduates this June, Via Collective is pleased to announce a new project within our education portfolio. With Richard McElhiney Architects as the lead architect, Via Collective will be providing wayfinding for Farmingdale State College’s Laffin Hall as it undergoes extensive renovations. With a focus on designing an inviting, branded, and clear system.

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Via Collective Joins the Education Solutions Collaborative

Via Collective — Mon, 17 Aug 2020 18:27:02 +0000

Via Collective is pleased to join the Education Solutions Collaborative, led by Colliers Project Leaders. Our mission is to help schools reopen safely and responsibly in the midst of the pandemic, creating a firm and sustainable foundation to support educators, students and communities in the months and years ahead. As part of the Education Solutions Collaborative, we’ve teamed up with a select…

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New Project | CUNY Bronx Community College

Via Collective — Thu, 10 Jan 2019 15:29:35 +0000

Via Collective is pleased to announce a new project with Dattner Architects and CUNY Bronx Community College (BCC). We will be developing a new system that includes exterior identity, interior wayfinding, and ADA signage for BCC’s Bronx Express located in Meister Hall. The program will allow students and visitors to navigate through Bronx Express, a new resource where all student administrative…

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