Bloomberg’s Park Avenue Office

Environmental Graphics & Wayfinding Signage

Bloomberg’s 120 Park location needed stronger communication of its brand, sense of connection and ease of navigation across its 15 floors. Working in collaboration with Volume, Inc, a site-specific branding approach was utilized to create a wayfinding system that spoke to its location, content and users’ needs.

The data-centric graphic system is based on a single vertical bar unit. The section widths of the conference room IDs are based on the floor number, and true to Bloomberg’s business and brand, the system incorporates an additional data layer: the number of visible vertical bars within the section widths is based on the conference room number on that floor.

In the stairwells, the expressions of the conference room graphic system are stacked adjacent to the large floor number. The overall system is both holistic and unique from floor to floor, giving each level its own identity.

SECTOR:
cities

SERVICES:
environmental graphic design, interior signage, interior wayfinding, wayfinding and signage design

CLIENT:
Volume, Inc.