Katie joined CBS’s Joe Connolly to discuss wayfinding, its role in customer service, and the importance of being at the table during early architectural discussions.
“As architecture is being designed, as engineering problems are being solved, we are thinking about how the visitor is going to navigate that space and how they’re going to… experience it walking in.” Because getting lost is frustrating and nerve-wracking, designing spaces with wayfinding incorporated from the beginning is crucial for building a strong customer experience.
View the entire interview on CBS.