by Katie Osborn | Sep 15, 2026 | Collective Insights, Education
The Visitor Advocate Educational spaces serve people at very different stages of life. A young student entering a school for the first time has different needs from a college student navigating a new campus—and both have different needs from a faculty member, staff...
by Gus Whitaker | Sep 10, 2026 | Collective Insights
Workplaces are Changing; the Way We Design Them Should, Too The modern workplace is less about ritual and routine, and more about how people move, meet, collaborate, and connect. Open offices, hot desking, shared amenities, digital room booking, and flexible...
by Katie Osborn | Sep 1, 2026 | Collective Insights, Education
Recently, Via Collective’s Principal and Wayfinding Strategist, Katie Osborn, joined host Chris Morett on the EdUp Campus Planning podcast. Their conversation explored the intricate relationship between people and the spaces they navigate, peeling back the layers of...
by James Tupling | Aug 18, 2026 | Collective Insights
Color is more than just a palette. In the built environment, it is a powerful tool in wayfinding for communicating information, establishing identity, shaping perception, and influencing how people experience space. When thoughtfully deployed, color can add both...
by Jess Schrader | Jul 29, 2026 | Cities, Collective Insights, Transportation
Whether you’re catching a flight, navigating a busy train station, or exploring a new city this summer, chances are you’re relying on the wayfinding cues within your environment to get around. The elements you encounter along your way take many forms, from tactile...
by Katie Osborn | Jun 15, 2026 | Collective Insights
Pennsylvania Governor Josh Shapiro delivered welcoming and opening remarks at the American Alliance of Museums (AAM) Annual Meeting in Philadelphia, emphasizing museums as essential civic infrastructure. He positioned museums as vital community spaces that strengthen...
