by Jess Schrader | Nov 3, 2026 | Collective Insights
Attending SEGD’s annual conference was a reminder that great experiential design begins with curiosity, one of the four foundational values at Via Collective. Before we can create intuitive environments, we need to understand how people move through spaces, make...
by Katie Osborn | Oct 5, 2026 | Collective Insights
At Via Collective, our practice is rooted in understanding how people navigate complex, ever-evolving environments. Last week, I had the opportunity to step back and look at the macro-level forces shaping those environments at the inaugural Design-Build Institute of...
by Katie Osborn | Sep 15, 2026 | Collective Insights, Education
The Visitor Advocate Educational spaces serve people at very different stages of life. A young student entering a school for the first time has different needs from a college student navigating a new campus—and both have different needs from a faculty member, staff...
by Gus Whitaker | Sep 10, 2026 | Collective Insights
Workplaces are Changing; the Way We Design Them Should, Too The modern workplace is less about ritual and routine, and more about how people move, meet, collaborate, and connect. Open offices, hot desking, shared amenities, digital room booking, and flexible...
by Katie Osborn | Sep 1, 2026 | Collective Insights, Education
Recently, Via Collective’s Principal and Wayfinding Strategist, Katie Osborn, joined host Chris Morett on the EdUp Campus Planning podcast. Their conversation explored the intricate relationship between people and the spaces they navigate, peeling back the layers of...
by James Tupling | Aug 18, 2026 | Collective Insights
Color is more than just a palette. In the built environment, it is a powerful tool in wayfinding for communicating information, establishing identity, shaping perception, and influencing how people experience space. When thoughtfully deployed, color can add both...
