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Viva 2023! Viva Magenta!

by | Jan 6, 2023 | Collective Updates

With the “vim and vigor” that vibrates from Pantone’s 2023 Color of the Year we welcome 2023 with open arms and wish all of our clients, colleagues, and partners a happy new year!

There is a reason this color has been part of the Via Collective since its rebrand from The Office of Katie Osborn in 2015… It is “powerful and empowering, reveling in pure joy” which may be the best description of how we approach our passion!

We look forward to a “brave and fearless” 2023 with our ongoing and new client collaborations, team growth, and expanding project base. As a dedicated and diverse team on a mission to create wayfinding systems through research and engagement, we advocate for users through the lens of empathy, inclusivity, and curiosity. So here’s to building a brighter, bolder, and more inclusive future… together!