by Katie Osborn | Oct 5, 2026 | Collective Insights
At Via Collective, our practice is rooted in understanding how people navigate complex, ever-evolving environments. Last week, I had the opportunity to step back and look at the macro-level forces shaping those environments at the inaugural Design-Build Institute of...
by Katie Osborn | Sep 21, 2026 | Collective Updates
We are thrilled to announce the promotion of Gus Whitaker to Senior Designer! Since joining Via Collective, Gus has been an invaluable asset to our team, bringing his interdisciplinary expertise and deep sensitivity to typography to craft intuitive, innovative...
by Katie Osborn | Sep 15, 2026 | Collective Insights, Education
The Visitor Advocate Educational spaces serve people at very different stages of life. A young student entering a school for the first time has different needs from a college student navigating a new campus—and both have different needs from a faculty member, staff...
by Katie Osborn | Sep 1, 2026 | Collective Insights, Education
Recently, Via Collective’s Principal and Wayfinding Strategist, Katie Osborn, joined host Chris Morett on the EdUp Campus Planning podcast. Their conversation explored the intricate relationship between people and the spaces they navigate, peeling back the layers of...
by Katie Osborn | Aug 10, 2026 | Collective Updates
We are excited to share that Caroline Atkinson has joined the Via Collective team as Designer. Caroline brings a collaborative mindset and a passion for creating inclusive wayfinding experiences. She approaches design with empathy, recognizing that the most successful...
