by Katie Osborn | Apr 9, 2026 | Collective Insights
Wayfinding is often reduced to signs and symbols—but it’s far more than that. In Wayfinding: More Than Just Signage for Transform Magazine, I challenge this narrow perception, emphasizing that plaques and arrows are only a small part of a much broader, more nuanced...
by Katie Osborn | Mar 31, 2026 | Collective Insights
As Women’s History Month comes to a close, I’ve been reflecting on what it truly takes to build in this city. Beyond the technical feats of engineering, New York is a landscape being reshaped by women who refuse to accept the status quo. In the AEC world, professional...
by Katie Osborn | Mar 5, 2026 | Collective Updates
We are excited to share that Jessica Schrader to the Via Collective team as Project Director! As Project Director at Via Collective, Jessica provides strategic direction for complex wayfinding and environmental graphic programs. She guides a multidisciplinary team...
by Katie Osborn | Feb 24, 2026 | Collective Insights
February is often a season for reflection and connection. In the world of wayfinding, that mindset manifests as empathy. It is found in the quiet, often invisible decisions that transform complex environments—like sprawling campuses, high-stakes hospital, or dense...
by Katie Osborn | Feb 12, 2026 | Education
Wayfinding as Campus Strategy: Lessons from an Urban NYU Campus Located primarily in Downtown Brooklyn, the campus sits within a dense business district where academic buildings blend seamlessly into the surrounding urban fabric. For visitors and new students, it was...
