Jess Schrader | Via Collective https://viacollective.com Wayfinding Strategy & Design Tue, 03 Nov 2026 20:13:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://viacollective.com/wp-content/uploads/2019/10/cropped-ViaCollective-SiteImage-32x32.png Jess Schrader | Via Collective https://viacollective.com 32 32 SEGD Conference 2026: Experience Kansas City https://viacollective.com/2026/11/segd-conference-2026/ Tue, 03 Nov 2026 20:08:34 +0000 https://viacollective.com/?p=59135 Attending SEGD’s annual conference was a reminder that great experiential design begins with curiosity, one of the four foundational values at Via Collective. Before we can create intuitive environments, we need to understand how people move through spaces, make decisions, emotionally respond to their surroundings, and build a sense of place. Intuitive design is never accidental.

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]]> The Signs That Guide Us: A Look at Accessibility in Everyday Wayfinding https://viacollective.com/2026/07/the-signs-that-guide-us/ Wed, 29 Jul 2026 10:01:27 +0000 https://viacollective.com/?p=58992 Whether you’re catching a flight, navigating a busy train station, or exploring a new city this summer, chances are you’re relying on the wayfinding cues within your environment to get around. The elements you encounter along your way take many forms, from tactile identification signage at the entrances to restrooms all the way down to an intuitive decision a visitor might make to walk up the…

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]]> Building Accessibility through Experience: Inside SEGD’s First Accessible Design Bootcamp https://viacollective.com/2026/04/building-accessibility-through-experience-inside-segds-first-accessible-design-bootcamp/ Thu, 30 Apr 2026 16:59:36 +0000 https://viacollective.com/?p=58880 April marked a major milestone for the design community as the Society for Experiential Graphic Design (SEGD) Accessible Design Task Force launched its first certificate-based Professional Development Bootcamp at the 2026 ISA International Sign Expo in Orlando, Florida. Focused on accessible design and evolving building code requirements, the program set out to move beyond theory and immerse…

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]]> Reflections from New York Build Expo https://viacollective.com/2026/03/reflections-from-new-york-build-expo/ Fri, 27 Mar 2026 16:26:47 +0000 https://viacollective.com/?p=58837 Last week at the New York Build Expo, one theme resonated across every conversation: the built environment is shifting from isolated “objects” to integrated systems. Architecture is no longer just about the building—it’s about how design influences how we move through and connect within the city. Discussions focused on how architectural and experience design are expanding beyond individual…

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