Reflecting on the power of collaboration and the many intentional choices behind the work, Katie Osborn recently joined Jack Cousins of Transform for a conversation about the NYU project. In the interview, she offered a closer look at the thinking that shaped the experience—from early strategy conversations to the final details installed in the space.
Together, they unpacked the unique challenges of designing wayfinding for a 45,000-square-foot, film-inspired environment, where storytelling, movement, and atmosphere are central to the architecture. Katie shared how concepts like light, clarity, and visual focus became guiding principles, influencing everything from placement and materiality to hierarchy and tone. The discussion also highlighted the collaborative dynamic between teams and how that partnership strengthened the final outcome. Ultimately, the project is about more than navigation; it’s about creating a seamless, intuitive experience that supports the daily rhythms of students and faculty and allows the space itself to take center stage.