Wayfinding is often reduced to signs and symbols—but it’s far more than that. In Wayfinding: More Than Just Signage for Transform Magazine, I challenge this narrow perception, emphasizing that plaques and arrows are only a small part of a much broader, more nuanced experience. True wayfinding begins earlier than most realize—long before they ever encounter a physical sign.
This piece unpacks what it takes to create environments that guide people intuitively and confidently. It explores how thoughtful wayfinding can transform not just navigation, but the entire user experience.
Read the full piece on Transform Magazine and consider how thoughtful navigation can make people feel truly seen, supported, and at ease in the spaces around them.