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Via Collective Welcomes Mary Rosseland

Via Collective Welcomes Mary Rosseland

We’re pleased to introduce you to Mary Rosseland, who has joined Via Collective as our new Manager of Campus Projects. As an experienced RISD-trained designer, she brings three decades as a designer, project manager, and signage fabrication specialist. Mary’s...
Wayfinding as a Customer Experience

Wayfinding as a Customer Experience

There’s a new phrase popping up in project proposals recently: customer experience. Katie Osborn, Principal of Via Collective, often speaks about Wayfinding as a Customer Service issue so we’re thrilled to see this shift in approach, however, there are new...
Focusing on Fundamentals

Focusing on Fundamentals

The onset of the pandemic resulted in a seismic shift of how we experience our world. In an instant, navigating our neighborhood sidewalks, grocery stores, and pharmacies was suddenly as unfamiliar as exiting a taxi in an unknown city center. As designers of...