by Katie Osborn | Jun 26, 2025 | Collective Insights
The strategy and design of a wayfinding system plays a specific role based on aligning client goals with the desired experience for users of the space. The visitors of airports need a different approach than those going to a hospital or people using a sports stadium,...
by Katie Osborn | May 29, 2025 | Collective Insights
Symbols and semiotics, the study of symbols, have a deep history ranging from hieroglyphics to icons on your smartphone. Pictograms are pictorial symbols that depict what they signify, like graphic representation of a train, airplane, etc. They play a significant role...
by Katie Osborn | May 8, 2025 | Collective Insights
Recently, our founder and Principal Wayfinding Strategist , Katie Osborn, had the opportunity to speak at the Parsons School of Design Creative Consulting Club and the Hunter College Graduate Urban Planning Studio about creating Via Collective and life as an...
by Katie Osborn | Apr 28, 2025 | Cities, Collective Insights
Projects Have Boundaries, Wayfinding Does Not Recently, I had several conversations with clients about how they are integrating wayfinding into their multi-phased or multi-location based projects. Often the wayfinding is tied to an architectural or engineering...
by Katie Osborn | Apr 17, 2025 | Collective Updates
We are thrilled to announce that Colleen Marie Zukowski has joined our team as Marketing Coordinator. She brings 15 years of experience in the AEC field which is reflected in her high quality proposals and marketing programs. As a creative thinker, she’s a skilled...
