by Katie Osborn | Sep 2, 2022 | Collective Insights
There’s a new phrase popping up in project proposals recently: customer experience. Katie Osborn, Principal of Via Collective, often speaks about Wayfinding as a Customer Service issue so we’re thrilled to see this shift in approach, however, there are new...
by Katie Osborn | Jun 23, 2022 | Collective Updates, Education
As we see the excitement of all the graduates this June, Via Collective is pleased to announce a new project within our education portfolio. With Richard McElhiney Architects as the lead architect, Via Collective will be providing wayfinding for Farmingdale State...
by Katie Osborn | Aug 4, 2021 | Collective Updates
I’m thrilled to announce I’ve rejoined the AIANY Transportation and Infrastructure Committee as the Director of Communication. This comes at a time when the national conversation on infrastructure resilience has been invigorated by the multi-trillion dollar investment...
by Katie Osborn | Mar 18, 2021 | Collective Insights
The onset of the pandemic resulted in a seismic shift of how we experience our world. In an instant, navigating our neighborhood sidewalks, grocery stores, and pharmacies was suddenly as unfamiliar as exiting a taxi in an unknown city center. As designers of...
by Katie Osborn | Apr 29, 2020 | Collective Updates
I had a great time answering Brooklyn Creative Club’s 10 Questions, 10 Experts alongside nine other creatives as we navigate challenges and opportunities amid the uncertainty of 2020. Hear about our approach to building professional relationships, characteristics we...
