by Katie Osborn | Feb 24, 2026 | Collective Insights
February is often a season for reflection and connection. In the world of wayfinding, that mindset manifests as empathy. It is found in the quiet, often invisible decisions that transform complex environments—like sprawling campuses, high-stakes hospital, or dense...
by Katie Osborn | Jan 27, 2026 | Collective Insights
Human-Centered Design: International Wayfinding Month Each January, International Wayfinding Month invites us to reflect on the essential role wayfinding plays in how people experience the built environment around the world. For Via Collective, this moment is an...
by Katie Osborn | Nov 25, 2025 | Collective Insights, Collective Updates
This month, Via Collective celebrates 16 years! Over the past year, we’ve grown, learned, and evolved—welcoming new clients and team members, tackling inspiring projects, and strengthening how we collaborate as a team. It’s been a year full of milestones, challenges,...
by Katie Osborn | Nov 2, 2025 | Collective Insights, Education
Reflecting on the power of collaboration and the many intentional choices behind the work, Katie Osborn recently joined Jack Cousins of Transform for a conversation about the NYU project. In the interview, she offered a closer look at the thinking that shaped the...
by Katie Osborn | Oct 9, 2025 | Collective Insights, Collective Updates
The Professional Women in Construction (PWC) New York Salute to Women of Achievement 2025 Annual Gala was a truly inspiring and joyful celebration of women shaping the future of the AEC industry. Via Collective is proud to have been involved in a key project...
by Katie Osborn | Aug 27, 2025 | Cities, Collective Insights
In the everyday details of public spaces, signs often reveal how language, culture, and design intersect. At JFK Airport Terminal 5, above, bilingual signage demonstrates how information can be translated clearly and efficiently for diverse travelers. Each destination...
