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User Research for Successful Wayfinding

User Research for Successful Wayfinding

There are many ways that wayfinding “works”. On a foundational level, it creates the framework for how visitors will flow through different types of environments and is a critical navigation guide in all public spaces. Superlative wayfinding, however, is much more...
Wayfinding in Higher Education Environments

Wayfinding in Higher Education Environments

As we develop wayfinding systems and placemaking for education environments, we think about much of our work through the idea of a “campus” framework—interconnected buildings and spaces. The traditional campus for higher education is evolving as students, faculty, and...
Celebrating Women in Wayfinding

Celebrating Women in Wayfinding

As Women’s History Month comes to a close, I want to take a moment to commemorate a few visionary women who have been mentors, leaders, and inspirations to me over the years. As a woman-owned business, I wouldn’t be here today if it weren’t for the women...