by Katie Osborn | Aug 7, 2025 | Collective Insights, Education
On Friday, July 18th, SEGD NY hosted a special behind-the-scenes tour of NYU’s groundbreaking Martin Scorsese Virtual Production Center (MSVPC), giving members an inside look at one of the most advanced academic film facilities in the country. Located in Industry...
by Katie Osborn | Jul 23, 2025 | Cities, Collective Insights, Healthcare, Transportation
This July marks the anniversary of the Americans with Disabilities Act (ADA), a landmark civil rights law passed in 1990 to ensure equal access and protect the rights of individuals with disabilities. Born out of decades of advocacy, the ADA was a critical step toward...
by Katie Osborn | Jul 8, 2025 | Collective Insights, Education
The summer doesn’t just bring us warm weather and beach days; it also offers a unique window of opportunity for auditing wayfinding systems on educational campuses. With students, faculty, and a majority of the daily hustle on pause, campuses become more accessible...
by Katie Osborn | Jun 26, 2025 | Collective Insights
The strategy and design of a wayfinding system plays a specific role based on aligning client goals with the desired experience for users of the space. The visitors of airports need a different approach than those going to a hospital or people using a sports stadium,...
by Katie Osborn | May 29, 2025 | Collective Insights
Symbols and semiotics, the study of symbols, have a deep history ranging from hieroglyphics to icons on your smartphone. Pictograms are pictorial symbols that depict what they signify, like graphic representation of a train, airplane, etc. They play a significant role...
by Katie Osborn | May 8, 2025 | Collective Insights
Recently, our founder and Principal Wayfinding Strategist , Katie Osborn, had the opportunity to speak at the Parsons School of Design Creative Consulting Club and the Hunter College Graduate Urban Planning Studio about creating Via Collective and life as an...
