by Katie Osborn | Jul 8, 2025 | Collective Insights, Education
The summer doesn’t just bring us warm weather and beach days; it also offers a unique window of opportunity for auditing wayfinding systems on educational campuses. With students, faculty, and a majority of the daily hustle on pause, campuses become more accessible...
by Katie Osborn | Jun 26, 2025 | Collective Insights
The strategy and design of a wayfinding system plays a specific role based on aligning client goals with the desired experience for users of the space. The visitors of airports need a different approach than those going to a hospital or people using a sports stadium,...
by Katie Osborn | May 29, 2025 | Collective Insights
Symbols and semiotics, the study of symbols, have a deep history ranging from hieroglyphics to icons on your smartphone. Pictograms are pictorial symbols that depict what they signify, like graphic representation of a train, airplane, etc. They play a significant role...
by Katie Osborn | May 8, 2025 | Collective Insights
Recently, our founder and Principal Wayfinding Strategist , Katie Osborn, had the opportunity to speak at the Parsons School of Design Creative Consulting Club and the Hunter College Graduate Urban Planning Studio about creating Via Collective and life as an...
by Katie Osborn | Apr 28, 2025 | Cities, Collective Insights
Projects Have Boundaries, Wayfinding Does Not Recently, I had several conversations with clients about how they are integrating wayfinding into their multi-phased or multi-location based projects. Often the wayfinding is tied to an architectural or engineering...
by Katie Osborn | Feb 26, 2025 | Collective Insights, Education
Designing wayfinding and signage programs require a series of assumptions and testing those assumptions against reality over the course of the project. Opportunities to be on-site, connect with other disciplines and collaborators, and study samples and prototypes are...
