by Katie Osborn | May 29, 2025 | Collective Insights
Symbols and semiotics, the study of symbols, have a deep history ranging from hieroglyphics to icons on your smartphone. Pictograms are pictorial symbols that depict what they signify, like graphic representation of a train, airplane, etc. They play a significant role...
by Katie Osborn | May 8, 2025 | Collective Insights
Recently, our founder and Principal Wayfinding Strategist , Katie Osborn, had the opportunity to speak at the Parsons School of Design Creative Consulting Club and the Hunter College Graduate Urban Planning Studio about creating Via Collective and life as an...
by Katie Osborn | Apr 28, 2025 | Cities, Collective Insights
Projects Have Boundaries, Wayfinding Does Not Recently, I had several conversations with clients about how they are integrating wayfinding into their multi-phased or multi-location based projects. Often the wayfinding is tied to an architectural or engineering...
by Katie Osborn | Feb 26, 2025 | Collective Insights, Education
Designing wayfinding and signage programs require a series of assumptions and testing those assumptions against reality over the course of the project. Opportunities to be on-site, connect with other disciplines and collaborators, and study samples and prototypes are...
by Katie Osborn | Jan 13, 2025 | Collective Insights
Typography permeates our lives online and in the built environment, and though you may never notice it, it shapes how you process written information. Simply put, typography is the “art and technique of arranging type.” It is an essential element of...
by Katie Osborn | Nov 25, 2024 | Collective Insights, Collective Updates
15 THINGS WE’RE GRATEFUL FOR IN 2024 This month, Via Collective celebrates 15 years! This year was one of growth and reflection, marked by new clients, exciting projects, and a deep focus on how we work together as a team. While challenges arose, the year was...
