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The work we do at Via Collective is specialized and niche for the client and location but designed to accommodate the needs of all visitors as they navigate throughout cities, universities, hospitals and transportation systems. We often find ourselves in conversations about the uniqueness of wayfinding as a profession. Be it strategy, design, or interesting new developments with our team or the discipline, we’re excited to share our knowledge and love for what we do.

This July marks the anniversary of the Americans with Disabilities Act (ADA), a landmark civil rights law passed ...

The summer doesn’t just bring us warm weather and beach days; it also offers a unique window of opportunity for ...

The strategy and design of a wayfinding system plays a specific role based on aligning client goals with the ...

Symbols and semiotics, the study of symbols, have a deep history ranging from hieroglyphics to icons on your ...

Recently, our founder and Principal Wayfinding Strategist , Katie Osborn, had the opportunity to speak at the ...

Projects Have Boundaries, Wayfinding Does Not
Recently, I had several conversations with clients about how they ...

We are thrilled to announce that Colleen Marie Zukowski has joined our team as Marketing Coordinator. She brings ...

Earlier this month, Katie Osborn had the opportunity to attend the 2025 Airport Planning, Design, & ...

Designing wayfinding and signage programs require a series of assumptions and testing those assumptions against ...

Typography permeates our lives online and in the built environment, and though you may never notice it, it shapes ...

Via Collective turns 15 this year and we are celebrating all the things we are grateful for.

October 27, 2024, marks a remarkable milestone in New York City’s history—the 100th anniversary of the New York ...
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