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Wayfinding as a Customer Experience

Wayfinding as a Customer Experience

There’s a new phrase popping up in project proposals recently: customer experience. Katie Osborn, Principal of Via Collective, often speaks about Wayfinding as a Customer Service issue so we’re thrilled to see this shift in approach, however, there are new...
The Rise of Inclusive Design

The Rise of Inclusive Design

Earlier this year we discussed the evolving landscape of wayfinding and the importance of universal design, topics that are precursors to a subject that is close to the Via Collective heart: inclusive design. Though tangentially related, universal design and inclusive...